Exports. Made easy

With our ever expanding marketplace of buyers, we’ll fly the flag for your brand and deliver a fast track to China, the US and beyond.

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Your rapid route to market

Working directly with major retailers in China, Europe and the US, we provide a unique partnering solution for British Food & Beverage brands struggling to establish substantial, long-term export trade.

A global marketplace of retail buyers

Carefully selected buyer matching

Guaranteed market entry strategy

Fast track 3-6 month timescale

Door-to-door sample handling

Proactive account management

Rapid results. Lasting returns.

With selective buyer matching, we created an exclusive deal for Marston’s to supply China’s largest supermarket chain with over 5,000 retail stores.

Marston’s plc – who currently export to 57 countries – understands the maze of complexities of entering emerging markets and struggled for several years to enter the Chinese market before partnering with us.

Using our established relationships, expertise and understanding of the exact requirements of our buyers, Marston’s began actively exporting 40ft containers of their flagship brands to China in less than 4 months.

This is a sharp contrast with the conventional entry path into the Chinese market which typically takes 3-5 years and £100,000+ up-front investment.

“Providing a friendly, open and professional approach, Absolute Advantage continues to maintain a vital link to our buyer, maintaining important relationships between Importer and Exporter in what is a difficult market.”

Sarah Deeming

International Account Manager, Marstons plc

David Wood (Founder, Absolute Advantage) closing the deal with Sarah Deeming (International Account Manager, Marston’s plc) in Shenzhen

Act now to secure new opportunities for your business outside the EU

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Bigger sales. Better margins.

Working directly with our retail buyers, we created a premium market entry deal for NB Distillery to supply the US’s largest liquor store chain.

Following 2 years of frustration trying to enter the market, NB Distillery partnered with us and in just a few short months we sealed an exclusive deal for them with the largest alcohol retailer in the US.

The deal with Total Wine & More, has seen two of their gin brands enter the market at the highest level with sales expected to be in excess of £4 million over the next five years.

“Our first US order will see a 40ft shipping container leave Scotland’s shores. With only three other Scottish gins selected by the retailer, it’s great for us to sit alongside the likes of Hendrick’s and Tanqueray.” Vivienne Muir

Co-founder, NB Distillery

NB’s London Dry Gin and Navy Strength are listed in over 100 Total Wine superstores in California, Florida, New York, New Jersey, Texas, Georgia, Connecticut, Delaware, Massachusetts and Maryland with plans to expand the range to 20 states later this year.

Working directly with our retail buyer, we created a deal which maximises NB’s margins and enables the company to maintain total control of their brand – a sharp contrast with conventional export models which typically hand control and the lion’s share of profits to third party distributors.

Thanks to our rapid market entry strategy and retail buyer marketplace, NB Gin’s US export business has overtaken their entire non-US exports combined in less than 6 months.

Bakersfield, California – just one of over 100 Total Wine & More superstores now stocking NB Gin.

How it works

How it works

Our proven market entry strategy makes exporting refreshingly simple. Just tell us what you want to export and we’ll match you up with buyers in our marketplace.


Tell us about your brand and where you’d like to start exporting your products to

We’ll pitch your products to carefully selected buyers in our marketplace to create deals just for you

We’ll organise door-to-door collection and delivery of samples to prospective buyers

We’ll work directly with you and our buyers to negotiate, establish and grow your sales

And because we only present one product at a time, you’ll always be one step ahead!*

* We’ll prepare and present your full commerical proposal directly to our buyers on a one-to-one, exclusive basis. So, unlike conventional routes, your brand won’t be swamped by a portfolio of similar products or competing tenders.

A refreshingly simple approach

With immediate access to market, simple monthly terms and our 100% money-back guarantee, growing your business with exports has never been so quick and easy.

Service features – include

A global marketplace of retail buyers

Just tell us what you want to export and we’ll match you up with the right buyers in our marketplace.

Carefully selected buyer matching

We’ll match and pitch your products to the right buyers in our marketplace so you get deals tailored to your business.

Optimal returns with no "middlemen"

We create “retail direct” deals to optimise your returns, create a highly attractive offer for the retailer and ensure sensible prices on the shelf.

Pitching and closing deals

We’ll create and pitch your full commercial proposal directly to our buyers on a 1-to-1 basis to create long-term, “retail direct” deals which are just for you.

Low commissions to protect your margins

With a small commission based on your ex-works price, we protect your margins and ensure a healthy return on investment for our clients.

Fast track 3-6 month timescale

We already have buyer relationships in place so you don’t need to waste time, money and effort on networking.

Door-to-door sample handling

We’ll organise everything from compliance to shipping to ensure your trade samples reach our buyers quickly, safely and legally.

Full logistics and compliance support

Our trusted logistics partners are ready and waiting to provide all the services you need to enter new markets.

No exclusivity clauses or lock-ins

We’ll create direct relationships between you, our buyers and our logistics partners so you can build an enduring market presence with total control and no restrictions.

Guaranteed market entry strategy

We’ll put your product in the hands of multiple retail buyers in 6 months or less or refund your entire investment.
Our trusted logistics partners



Choose the package that works for you…


Best Value
  • 10% sales commission
  • 100% money back guarantee
  • 3 months FREE mentoring


Budget bundle
  • 20% sales commission
  • 100% money back guarantee
  • 3 months FREE mentoring

All our Platinum and Gold partners enjoy 3 months FREE mentoring and support with our dedicated business development coach – helping you prepare for success and transform your business step-by-step ready to supply our major overseas retailers. Value: £1,350.

Prices exclude VAT and third party logistics and compliance costs (typically no more than £1,500 over the first 3 months).

Your 100% money-back guarantee

Our partners work with us by invitation only. We will only invite you to work with us if we genuinely believe our retailers will want to buy your products.

In fact we’re so committed to ensuring your success, we guarantee to put your product in the hands of multiple retail buyers in 6 months or less. Or we’ll refund your entire investment.

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