Welcome to Absolute Advantage

Your rapid route to market in China, the US and beyond

We believe there is a better way to enter export markets. A more efficient, less complex way where substantial long-term opportunities are created for mutual benefit rather than being bought by sacrificing margins to intermediaries. We’re obsessively passionate about it, and our mission is to help you achieve it – and fast!

Meet the team

Colin Rainsforth

Colin Rainsforth


  • 30+ years Marketing & Design
  • 20+ years Sales & Project Management
  • BA Hons Multimedia Design
“Colin has worked with me on many projects and has never failed to astonish.” Philip Doyle

Reverve Energy


Sales & Marketing


Enterprise Support


Sales & Marketing


Media & PR

Our trusted logistics partners


What we do

Working directly with major retailers in China, Europe and the US, we provide a unique partnering solution for British Food & Beverage brands struggling to establish substantial, long-term export trade.

What our clients say

“Working with Absolute Advantage has been particularly easy, providing clear and precise instructions to help us enter a very complex market.”

David Jeffs

Proper Cornish Food Company

“Our first US order will see a 40ft shipping container leave Scotland’s shores and sit alongside the likes of Hendrick’s and Tanqueray.”

Vivienne Muir

NB Distillery

“Providing a friendly, open and professional approach, Absolute Advantage continues to maintain a vital link to our buyer.”

Sarah Deeming

Marston's PLC

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