Welcome to Absolute Advantage

Your rapid route to market in China, the US and beyond

We believe there is a better way to enter export markets. A more efficient, less complex way where substantial long-term opportunities are created for mutual benefit rather than being bought by sacrificing margins to intermediaries. We’re obsessively passionate about it, and our mission is to help you achieve it – and fast!

Meet the team

Colin Rainsforth

Colin Rainsforth


  • 30+ years Marketing & Design
  • 20+ years Sales & Project Management
  • BA Hons Multimedia Design

“Colin has worked with me on many projects and has never failed to astonish.”

Philip Doyle

Director, Reverve


Sales & Marketing


Enterprise Support


Sales & Marketing


Media & PR

Our trusted logistics partners


What we do

Working directly with major retailers in China, Europe and the US, we provide a unique partnering solution for British Food & Beverage brands struggling to establish substantial, long-term export trade.

What our clients say

“Working with Absolute Advantage has been particularly easy, providing clear and precise instructions to help us enter a very complex market.”

David Jeffs

Proper Cornish Food Company

“Our first US order will see a 40ft shipping container leave Scotland’s shores and sit alongside the likes of Hendrick’s and Tanqueray.”

Vivienne Muir

NB Distillery

“Absolute Advantage have always gone the extra mile to ensure clarity every step of the way, while maintaining regular communication with our team.”

Nicholas Browne

J&W Nicholson & Co

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